Organizational Profile

Juma strives to break the cycle of poverty by paving the way to work, education, and financial capability for youth across America. In 1993, Juma Ventures became the first nonprofit organization to own and operate a commercial franchise—a single Ben & Jerry’s ice cream shop in San Francisco. Since then, Juma has grown into a nationally-recognized youth development organization serving nearly 800 low-income students each year at 13 different major sporting venues in six cities – New Orleans, New York City, Oakland, San Francisco, Santa Clara and Seattle. Juma has employed more than 5,000 young people who have generated $23 million in enterprise revenue, earned $5 million in wages and saved $3.2 million for higher education. Juma has received numerous awards for its work including the National Youth Employment Coalition’s PEPNet Award, a Community Achievement Award from the Social Enterprise Alliance, and the Social Impact Exchange Business Plan. Most recently, Juma was recognized with the California Association of Nonprofits Achievement in Innovation Award; was one of five nonprofits awarded the “Game Changer” grant by the Super Bowl 50 Fund, and after just two years of operations, Juma Seattle was a Silver Recipient of Seattle’s Business Magazine’s Community Impact Award.

Juma is looking for great people who share our passion for working with youth and for using business as a tool for sustainable social impact. Our workplace is supportive, open, inclusive and relevant, focused on youth, empowerment, dedication and respect.

Position Description

Juma seeks a talented Marketing Director with a track record of success in the development and implementation of marketing and communication initiatives to drive Juma’s mission and vision and to serve as a key member of our Marketing/Development Team. Reporting to the Major Gifts Officer, the Marketing Director will be responsible for working with the members of the Leadership Team to develop a marketing/communication strategy and goals to increase awareness and grow the supporter base, and then to execute the plan. The Marketing Director will meet annual revenue targets and awareness metrics by implementing all marketing tactics (in ballparks, online, through email and direct mail, etc.), piloting various awareness/giving opportunities, increasing communication, capitalizing on social media and PR opportunities, thereby advancing Juma’s mission and creating meaningful impact in the lives of both donors and Juma youth nationwide.

Duties and Responsibilities

 Develop, establish and implement a strategic Juma marketing/Communications Plan.

 Lead development, execution, and analysis of all related initiatives.

 Develop and own all Juma Marketing materials, including website, brochures, annual report.

 Manage all Juma communications, including direct mail campaigns, newsletters, and email blasts.

 Work with colleagues across departments to capture stories, photos and video content to effectively communicate Juma’s impact to a wider audience.

 Establish a comprehensive social media plan and develop appropriate content/contests to grow our social media/online presence.

 Identify and capitalize on any PR opportunities.

 Develop and meet measurable supporter (<$500) goals.

 Create marketing and awareness opportunities within ballparks. Manage relationship with any professional player ambassadors.

 Work closely with corporations to leverage support of youth by directly matching individual savings through our CollegeSet initiative.

 Manage Marketing and Communications Manager, who will support all your activities.

 Manage consultants, vendors, and partners to support Juma’s marketing and communications initiatives.

 Work with Board of Directors Marketing Committee

 Support Development Team with materials needed for Major Donor meetings/events, Corporate communications, major fundraising events.

 Track, monitor, and analyze all marketing efforts to determine effectiveness and roll-out.

Qualifications

• Bachelor’s degree. MBA or relevant graduate degree preferred.

• Minimum 7 years Marketing/Communications experience.

• Successful history of raising company/brand awareness.

• Excellent oral and written communication skills.

• Social media and social networking experience/proficiency.

• Knowledge of communications and database management software, InDesign, Illustrator, and Photoshop.

• Ability to establish priorities, take initiative, maintain a variety of projects and activities simultaneously, and complete work in a thorough, accurate and timely manner.

• Excellent attention to detail and organizational skills.

• Team player with exceptional interpersonal skills

• Self-starter, motivated, and able to take initiative in all situations; ability to function effectively in a fast-paced, entrepreneurial and inclusive environment.

• Strong commitment to supporting youth and to advancing social change.

• LGBTQ, bicultural, and/or minority applicants as well as applicants experienced within foster care systems are especially encouraged to apply

• All prospective staff will be fingerprinted and pass a criminal background check

Job Details

Reports to: Major Gifts Officer
Job Location: San Francisco, CA 94105
Starting Salary: Salary and benefits will be competitive and commensurate with experience
Classification: Full-time, Exempt
Hours/Week: 40 hours
Education: Bachelor’s degree required
Years of Experience: Minimum seven years of experience
Benefits Include: Employee benefits include medical, dental, vision and life insurance, 403B plan, and a significant paid time-off package

Please submit the following to Cassandra Yee at cassandray@juma.org:

1. A thoughtful cover letter outlining your interest in the position and how your qualifications align with the above requirements and Juma’s focus and mission
2. Current resume
3. Salary requirements

Due to the volume of responses, only candidates selected for an interview will be contacted.